Thoughts on emotion and decision making... Is memory implicit?
" ... The relatively new field of neuromarketing and the role emotions play in the decision-making process emerged as a popular source of enquiry for Warc readers in 2013.
Neuromarketing expert Thom Noble's focus on neuroscience in practice, originally published in Admap, was by far the most-read article on this subject.
His paper looked at the methods currently in day-to-day use for measuring non-articulated or pre-conscious consumer response and assessed the three main techniques according to their pros and cons, their usage and costs. ... "
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