P&G CEO Drives Steps for Analytics

In InformationWeek:    More from P&G's CEO on the relevance of analytics.  He gives key steps in making analytics work in the large enterprise:  Putting it at the center of how business is done ....  It has been key at P&G for a long time, but much more can be done ...

" .... CEO Bob McDonald makes the case that analytics needs to move from the periphery of operations to the "center of how business gets done."

Procter & Gamble CEO Bob McDonald is very clear about the critical role for technology at P&G: He thinks better data analytics is at the heart of how P&G will improve productivity and make more innovative products. To McDonald, the change that's coming is a "cultural revolution" -- instead of reacting to historical business results, P&G is trying to use more real-time data and predictive analysis to make better decisions. "We have to move business intelligence from the periphery of operations to the center of how business gets done," McDonald said.

But to do that, companies need better analytics software. And that's why McDonald spoke Wednesday night at P&G's Cincinnati headquarters to a gathering of a few dozen top IT leaders from companies including Boeing, BP, Disney, FedEx, GE and Goldman Sachs. .... "