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Wednesday, February 06, 2013

Digital Disruption and Engagement Relevance

In Adage: Digital Disruption Can Make TV Ads More, Not Less, Relevant : How An Era of Direct Relationships Will Give New Life to TV Ads  By: James McQuivey of Forrester.   And then what analytical methods can be used to make this connection work better, based on information about the content and the viewer?

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