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Thursday, February 21, 2013

Augmented Reality Chipset

Metaio announces bringing this idea to market today.   A good idea for prototyping applications of AR.  I also see specialized applications of augmented reality that will combine AR with data analytic applications based on the data in/from a given location.  Riffing on the term 'Big Data', lets call this 'Reality Data',which will blend in data from specific aspects of time and space.  The experimenters will still have to figure out which slices work best to useful decision augmentation.  Is this finally a way to experience your data?  Video overview.

... ... Metaio today announces an agreement with ST-Ericsson, a leader in wireless platforms and semiconductors. Under the terms of the agreement, ST-Ericsson will integrate Metaio’s Augmented Reality hardware IP, the so-called “AREngine,” into the next generation of ST-Ericsson mobile platforms resulting in the first application processor accelerating Augmented Reality performance on mobile devices. ... Metaio’s cutting-edge technology inserts nearly any 3-D and virtual content into the real world by recognizing images, objects and entire environments. In a mobile future that clearly requires smart devices to be ‘always on’ and connected, the Metaio AREngine drastically reduces power consumption making all-day AR experiences possible ... " 

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